What is your brand communicating today?
The mission statement?
Your offering?
The unique features and benefits?
Your company history?
Or…. is your PRICING the STORY?
For your customer to pay attention to what you communicate. It needs to be..
Memorable
Impactful
Personal
If you want your communications to be shared and appreciated , it needs to be one of these 3 things.
Inspirational
Informative
Entertaining
You do that with a powerful and authentic BRAND STORY.