Every great brand has a story to tell that gives it purpose and meaning. 18.213 digs deep into the DNA of an entrepreneur’s idea and discovers what makes it unique and creates unique Pop-Up events that are grounded in PURPOSE, designed as a STORY and staged as a sensory experience.
We call it “Event Therapy”.
Every great brand was inspired by an idea and ignited with a clear purpose that inspires your customers to connect to what you stand for in a meaningful and emotional way, its your Story. Through my formulaic and deep dive approach I unpack exactly what that Story is and we start to build a strategic and tactical framework for your brand positioning.
We are in the business of making dreams happen.
Building on 20 years of experience in communications, marketing and event planning, we offer a combination of brand storytelling, strategy, creative ideation and launch activation management in Egypt. Our strategy in dealing with our clients is based on finding the delight and magic in their brand story and building an experience that immerses the audience in an interactive performance.
Our services cover:
- Brand storytelling consultancy
- Pop-Up Event planning and management
- Social media marketing
18.213 started out as a very small experiment in 2012 and grew to be a space where our passion for launching new brands became the start of a movement.
What we stand for starts from this PROMISE
“Discovering the surprise and delight in your brand story and reflecting that through an experience that is meaningful and relevant to your audience. We inspire possibility.”
Our approach to the clients we work with is:
- We believe in simplicity
- We value process
- We listen to our audience
- We work with brands that have a purpose
A typical meet up at 18.213 is all about INSPIRING POSSIBILITY for your STARTUP.
Launching a brand at 18.213 is about a physical experience that connects your audience with an emotion.
It impacts how the customer sees, hears, and feels your brand essence. It invites them to really “live” the brand and the person behind it.
We help you discover the wonder in your idea and explore new ways of engaging your customer base through a launch activation.
- Makes your brand a physical reality
- Increases social media following
- Tests your idea
- Builds brand awareness
In the Spring of 2012, we decided to launch the first Pop-up venue in Egypt, we were lucky enough to have exceptional entrepreneurs that took a chance on the concept.
We took part in their different narratives, in art, fashion and design and created dynamic events that engaged the audience's senses and ultimately inspired them to connect with their stories.
It was a phenomenal success and got a lot of people talking and then it became a trend.
We moved continents to Montreal for 2 years. Decided to learn more about event planning and took a degree.
Now we are back with BIGGER DREAMS to inspire entrepreneurs to turn their ideas into exceptional experiences that enhance their stories with emotion ,connection and meaning.
18.213 believes in the power of collaboration, by working closely with our clients we learned that PASSION is infectious and it creates POSITIVE VIBES for everyone involved.
It’s all about LOCATION, LOCATION, LOCATION.
18.213 is situated in one of Cairo’s most vibrant neighborhoods, Maadi is an upscale community of expatriates, international corporations and a fast growing retail market.
The venue is located on street level giving it high visibility to pedestrian and car traffic.
18.213 is an inspiring and edgy space in a very cool location that launches your brand using pizzazz and flair. Just imagine what you can do with a blank canvas, some creativity and loads of positive energy.
-Wireless Sonos sound system
-Window display ( street level)
-Window display/ grid mounting system
-Flat screen for AV purposes
A successful event is one that sparks a vital conversation and builds a movement of change in the community. It’s all about getting the right people to come to your event.
We focus on inspiring the Millennial and Baby Boomer generations with event experiences that are trendy, interactive and meaningful.
18.213 designs content and imagery through its social media campaigns that connect the audience with a brand story they are compelled to share.
We aspire to be a hub for entrepreneurial and aesthetic excellence by showcasing the best of Egypt’s creative economy:
- Artists and designers
- Social Entrepreneurs and Foundations
18.213 is an exclusive experiential launchpad, where big ideas become a reality. Our unique platform encourages passionate entrepreneurs to bring their stories to life and share them with a community that places value on creativity, innovation and bold thinking.
How do you feel when you are part of an event at 18.213?