The popular social enterprise the Doodle Factory decided to create some magic with 18.213 and launch their latest summer product line to fund the heart surgeries for Alia ( 10) and Mohamed (11) who both inspired the artwork of the collection. The event on May 5th was a beautiful celebration of positive energy, epic success and community awareness to what conscious branding is all about.
Have you ever felt like giving up on your business? And just quitting because it feels too hard. Your self-doubt and fear, have replaced how you felt that day you woke up at 3 am with a BIG IDEA to be an Entrepreneur.
You took a leap of faith and decided to MAKE IT HAPPEN.
If you think back on what it was that sparked your idea it was your PURPOSE, it is WHY you are doing what you do. And the most powerful way we can connect our customers to our purpose is through a compelling STORY.
18.213 is proud to present the first-ever STORY-TELL RETREAT for Women Entrepreneurs that are stuck in moving their brand forward. For 3 days you will escape to a peaceful haven in Dahshour and experience an immersive learning experience that blends learning how to build your brand story with wellness activities that will nurture your soul.
18.213 was privileged to participate as a speaker in Cairo's largest Entrepreneurial Event .. The Rise Up Summit 2016. We developed the first Brand Storytelling workshop of its kind in an interactive and engaging format. The attendees were shown how a compelling narrative can be written in 4 simple steps and that a great story are the ones that make you feel something that matters and has authenticity. The concepts were reinforced by engaging them with the case studies of 18.213's entrepreneurs and the workshop ended by the attendees creating their own brand story for two iconic Egyptian brands. And of course having a taste of our signature chocolate chip cookies. The workshop experience definitely showed that so many entrepreneurs are eager to know how to write their brand story differently. 18.213 plans to develop more workshops in 2017. Stay tuned.
Three events into our season, 18.213 has learned many lessons along the way. The feedback from both our clients and attendees has been phenomenal. One interesting take away, was that people that experienced our marketing campaigns, experiential event planning and brand storytelling all felt we offer something unique. We build brands "on purpose" not simply on a promise. Our carefully crafted strategies help us discover the one element in a brand story that gives it meaning and turns it into an IDEA THAT MATTERS.
So, we decided to take it to another level and launch "Brand Essence" a personal branding coaching service that helps you reignite your brand with PURPOSE. It will increase your customer engagement and inspire your clients to share a different narrative that makes them FEEL SOMETHING.
Amal Akhnoukh is a mosaic artist and social entrepreneur that is fascinated with Egypt's rich cultural heritage and how it has been expressed over the long course of its rich history through symbols, themes and motifs that ultimately shape our identity as Egyptians.
WHAT IS AMAL MOSAIC ART'S BIG MISSION?
At its core, Amal Mosaic Art is about reaching out to underprivileged communities in Cairo and inspiring people to learn all about mosaic art and be part of beautifying their community in the process.
Amal, strongly believes that public art projects connect individuals to their community in a way that builds in them a strong sense of ownership and ultimately nurtures a spirit of team work and collaboration through art expression.
The event will be a unique spin on the concept of an "art show", combining an exhibit of her powerful mosaic artwork with the launch of her "Mosaic My School" project with a local NGO "Peace & Plenty" and public school students from the Ezbet Khairallah community.
The attendees will also have the chance to sign up for the upcoming beginner and intermediate workshops that will be held at Soma Art School in Zamalek and Art Cafe in Maadi during the month of April.
How about making 2016 about YOU?
FEELING & LOOKING BEAUTIFUL
This event is unique.... its for women by women and it will immerse you in an experience where you will be inspired to take charge of your health, balance and wellbeing.
Why Should You ATTEND?
MEET WELLNESS COACH DANA DINNAWI IN PERSON
LEARN ABOUT HER PROGRAMS
TRY HER RECIPE SAMPLES
ENJOY A FRESH JUICE BAR WITH ENERGY SHOTS
SIGN UP FOR A DISCOUNTED CLEANSE PROGRAM
JUST FEEL GOOD ALL OVER
18.213 is kicking off with a big bang this December 13th as it launches its unique venue in the heart of Maadi. Every month 18.213 re-invents its space with a new theme or entrepreneur by integrating creative marketing, staging and event planning strategies with a venue that has a modern and industrial flair.