There was a beautiful space. That was once an art gallery.
That became a boutique marketing office.
But, something unexpected happened. Millions of passionate Egyptians organized a massive revolution in 2011.
Suddenly everything changed.
My small business became irrelevant.
But, the challenge of facing change inspired my company to stand for something bigger. A place where great stories could be shared.
Stories created by people that love what they do.
Change-makers that have ideas that matter.
Ideas that impact the way we learn, think, work and communicate.
The stories we remember are the ones that paint a vivid picture in our minds and leave us with a memory that makes us FEEL something.
It creates a connection.
So why 18.213? Is it a series of random numbers or a secret code?
No. Its simply how you can find my space. It might sound peculiar for a company name. But, guess what?! It sparks a different kind of conversation.
18.213 unleashes the power of storytelling. We explore how the essence of your brand can be about purpose, intention and authenticity.
We look at the spark of what ignited your idea and together we build a different kind of narrative.
One that uses words, images and an experiential Pop-Up event that engages your customers with your unique brand story and what your company stands for.
18.213 brings your brand to life
My 15 years of marketing, communications and event planning expertise blended with the exposure of living in 3 different continents, has shown that companies that are remembered are those that function with a clear purpose and are committed to making a difference in people’s lives.
I love ideas that matter.
I keep exploring till I find an entrepreneur that has a big dream. Then the magic begins.
I discover that special ingredient that makes an idea stand out. And then I create a compelling STORY where you get to experience not only the BRAND but the inspiration behind it.
18.213 energizes entrepreneurs to tell their story differently.
We do it boldly. With loads of passion. And it's real.
Sahar El Arishy - Founder