This past summer in Montreal, I started to connect all the dots from what I learned from my career in marketing and event planning these past 20 years and I designed a unique experiential platform that guides you in finding YOUR STORY.
I followed my heart and decided to take a leap of faith. It took courage. But, once I was clear with my intention, everything fell into place.
The inspiration behind the Story-Tell Your Brand LOGO was that it had to reflect the look and feel of 18.213, so you could immediately see the connection between both brands.
So what does the LINE stand for?
It's simple, it symbolises the FIRST LINE of a STORY.
The beginning of what your brand is all about.
If your brand has a meaningful STORY that cuts through all the noise and inauthenticity, it will help customers relate to your product or service using their emotions. Science has proven that we are more inspired to choose a brand that is connected to a meaningful and human narrative instead of numbers and data.
Learning to craft a purposeful narrative that is relevant to your customer’s lifestyle, value and needs is what defines a powerful story.
“STORYTELLING IS AN INNOVATIVE MARKETING STRATEGY BLENDED WITH CREATIVE IDEATION AND SUPPORTED BY IN-DEPTH EMOTIONAL BRANDING”
Your customer needs to see him/herself as the main character in your brand offering, when they can say: “That is who I am and how I feel, this (product, service) is what I need to make me feel (safe, healthy, efficient, rich and beautiful). Then, your Story has had an impact in creating a competitive selling preposition.
We create a story strategy that positions what you stand for.
We convert your brand to an offering that is relatable and memorable.
We inspire “top-of-mind” perception in your target customer.
We craft brand stories that paint a clear picture of your purpose.
Our effective Storytelling builds “heart-share” that influences buy-in behaviour.