Every good BRAND STORY has a HERO, any narrative has a central character
Who do you think is the hero of your brand story?
First thought. Your product.
But, guess what its NOT.
It’ s your CUSTOMER.
By addressing WHAT KEEPS YOUR CUSTOMER UP AT NIGHT? and showing them how YOUR BRAND can transform their life through a compelling STORY.
That’s the first step to getting them interested in your BRAND over the competition.