This past summer in Montreal, I started to connect all the dots from what I learned from my career in marketing and event planning these past 20 years and I designed a unique experiential platform that guides you in finding YOUR STORY.
I followed my heart and decided to take a leap of faith. It took courage. But, once I was clear with my intention, everything fell into place.
The inspiration behind the Story-Tell Your Brand LOGO was that it had to reflect the look and feel of 18.213, so you could immediately see the connection between both brands.
So what does the LINE stand for?
It's simple, it symbolizes the FIRST LINE of a STORY.
The beginning of what your brand is all about.
If your Brand is going to stand out in a highly crowded marketplace, then you have to become comfortable at creating authentic stories that align with how your customers FEEL. Brands need to have the courage to share a narrative that is authentic, human and is rooted in an emotional connection instead of focusing their attention on the number of followers and fans they have on social media.
The most powerful way you can can connect with your customers is by sharing your PURPOSE.... through a compelling STORY,