When you think about starting a business, the first thing you ask yourself, "What is the bottom line?". But, in essence what you should be focusing on is your WHY.
- Why do I want to make this idea a reality?
- Why do I believe people should connect with my idea?
- Why should it make a difference in the world?
- Why should I be willing to risk everything on this one idea?
If, you find yourself unable to answer these questions then go back to the drawing board and start over. Because the TRUE bottom line of your business is PURPOSE. It's what you STAND FOR.
I am very clear on the WHY for 18.213. It's simple. I want to help entrepreneurs navigate how to turn their story into an idea that is bold and has enough intention to make change happen.
Monday 04.11.160 Likes