So, you are all fired up for that next BIG networking event that you are counting on to reel in potential leads for your new business. But, after all the hello's, business card swaps and niceties are over. Did anything REALLY HAPPEN?
Networking events are all about the big ASK, and making a sale, but how about turning it around? Change the conversation. Call it whatever you want, reverse psychology, compassion or just being plain human. Try these 3 simple steps.
- Instead of the usual " What do you do?" Ask, "So, how can I help you?". For starters that changes the trajectory right there.
- As you listen to the person sharing their story, pick up on vital cues that your service or product has solutions for. You instantly become someone that has value.
- Follow up immediately with a personal email note that it was a great connecting and that you would be thrilled to be of help for that specific business need that had come up through your conversation. Add links to your website, PDF brochure and social media platforms.
Next time you jump into the networking jungle give these tips a try and see what happens and connect with us on FB or via email and share your experience.