18.213 was privileged to participate as a speaker in Cairo's largest Entrepreneurial Event .. The Rise Up Summit 2016. We developed the first Brand Storytelling workshop of its kind in an interactive and engaging format. The attendees were shown how a compelling narrative can be written in 4 simple steps and that a great story are the ones that make you feel something that matters and has authenticity. The concepts were reinforced by engaging them with the case studies of 18.213's entrepreneurs and the workshop ended by the attendees creating their own brand story for two iconic Egyptian brands. And of course having a taste of our signature chocolate chip cookies. The workshop experience definitely showed that so many entrepreneurs are eager to know how to write their brand story differently. 18.213 plans to develop more workshops in 2017. Stay tuned.